About Forma
The first place to go before you buy anything online
Online shopping is broken. You find something on TikTok or Pinterest, then spend 45 minutes hunting for the exact item, comparing prices, reading reviews, and still wondering if you should buy it. Forma fixes that — upload a screenshot or paste a link, and get everything you need to decide in one place.
10–20 sec
Analysis time
18+
Retailers compared
Free
Cost to try
The problem
Discovery happens on social media. Decision-making happens across a dozen tabs — Google, Amazon, Reddit, retailer sites. No single tool tells you whether the purchase is actually worth it, what the best alternative is, or when to wait for a sale.
What Forma does
- • Identifies products from screenshots, images, or links
- • Finds the lowest live price across retailers
- • Surfaces premium, similar, and budget dupes
- • Summarizes reviews into pros, cons, and scores
- • Delivers a clear Buy / Wait / Skip verdict
Built with
- • Next.js 16 + TypeScript
- • Anthropic Claude (product ID + verdicts)
- • Serper (live prices & images)
- • Supabase Auth (Google sign-in)
- • Vercel (hosting + analytics)
- • Cloudflare (DNS + domain)
Founder
Forma was designed, built, and shipped end-to-end as a solo project — from product vision and UI to AI pipelines, live price integration, and production deployment at shopwithforma.com.
Monetization
Forma is free to use. Outbound retailer links include affiliate tracking (Amazon Associates and UTM params) so the product can sustain itself as usage grows — without paywalls blocking the core experience.
Try it on something you're thinking about buying
Upload a screenshot. Get your verdict in under 20 seconds.
Scan free